The idea

• Email Campaign for Soluna Wellness
• Subject: A Gentle Ritual for Renewal (Plus a Small Gift for You)
• This email campaign welcomes subscribers into the brand’s wellness philosophy through mindful storytelling and ritual-based product integration. It focuses on creating an emotional connection, encouraging rest and self-care, while driving first-time purchases with a subtle promotional offer.

Email Development Process

I begin by immersing myself in the client’s brand voice, tone, and overall messaging approach to ensure consistency and authenticity. From there, I develop a compelling subject line and structure the email to be fully responsive across devices. The campaign is built in MailerLite, with careful attention to CTA clarity, layout, and visual hierarchy. I finalize the email by applying the client’s brand color palette and design guidelines to maintain a cohesive brand experience.

The design

https://preview.mailerlite.io/preview/1725513/emails/178886764502451858